Suppose you might be an insurance coverage agent or insurance coverage company consultant. In that case, it’s essential write and format insurance coverage renewal emails nicely as a result of it is a nice approach to present care for purchasers and, on the identical time, improve insurance coverage gross sales. You’ll have already despatched such emails however didn’t obtain a response.
Then this text is for you — utilizing our suggestions and ready-made templates, you’ll find an answer to the issue and improve your e-mail advertising and marketing exercise. To hurry up your renewal e-mail preparation, take a look at the ideas, examples, and templates we have put collectively for you on this article.
What’s an insurance coverage renewal e-mail?
The insurance coverage renewal e-mail is an e-mail for present clients the place the insurance coverage company informs a couple of change in some insurance coverage circumstances or the necessity to replace the insurance coverage coverage phrases. Renewal emails will be despatched mechanically, for instance, a month earlier than the coverage expires.
To get a excessive degree of insurance coverage gross sales, you should use not one e-mail however a sequence of a number of emails for current shoppers.
E-mail newsletters will be constructed by this construction:
- You inform the consumer concerning the finish of the insurance coverage length.
- You remind the consumer about present insurance coverage phrases and protection choices.
- You provide extra worthwhile choices.
- A couple of days earlier than the insurance coverage expiration date, you ship your consumer an e-mail with a proposal to have a name or make an appointment to debate all coverage circumstances.
Consider these emails as in case you are taking good care of the shoppers since you are reminding them that the coverage is about to run out or informing them that you’ve new thrilling insurance coverage circumstances.
(Supply: Stripo template)
What sorts of insurance coverage insurance policies should be renewed
The insurance coverage business is creating quickly and affords good circumstances for insurance coverage brokers to earn cash.
Listed here are the preferred insurance coverage insurance policies that will require renewal:
- life insurance coverage;
- auto insurance coverage;
- enterprise insurance coverage;
- pet insurance coverage;
- medical health insurance;
- dwelling insurance coverage;
- property insurance coverage.
The competitors within the insurance coverage business can be very excessive, so it’s important to be reminded of the renewal of insurance coverage in order that the consumer doesn’t change to a different insurance coverage firm when their insurance coverage coverage expires. That is the way you get monetary savings.
Insurance coverage emails templates construction
To arrange an efficient renewal e-mail for automobile insurance coverage, life insurance coverage, or some other sort, attempt to construct your e-mail in line with the next construction:
- A topic line — make it as particular and clear as potential. For instance, “Renew your auto insurance coverage and get 20% extra protection than final.”
- Write a private greeting, and tackle the consumer by identify.
- Within the first paragraph, remind who you might be and what insurance coverage firm you signify. For instance: “My identify is Marie Chris, and I am the customer support supervisor at ABC Insurance coverage, the place you already took out auto insurance coverage virtually a 12 months in the past.”
- The central half is to clarify why you might be penning this e-mail. You will discover a number of template texts for insurance coverage updates beneath.
- Name to motion — write what the consumer must do after receiving this e-mail to get favorable circumstances for insurance coverage for an additional 12 months, which you promised within the topic line. They’ll name you to debate particulars or schedule an appointment.
- Thank the client for his or her consideration, say goodbye and bear in mind to signal. For a more practical ending, use the e-mail signature, which will be finished in our editor.
A wonderful instance is an e-mail signature and footer with all contacts. Such e-mail ending helps you improve click-through charges.
(Supply: Stripo template)
Suggestions for writing profitable emails in insurance coverage gross sales
We’ve got collected some necessary tips on what to incorporate in your insurance coverage renewal emails to get outcomes.
Use easy topic traces that seize consideration
The topic line is the very first thing the recipients see of their inboxes. At this second, they determine whether or not or to not open the e-mail, so the topic line ought to be catchy, highly effective, and compelling sufficient to entice them to open your e-mail. The recipient’s identify and the profit they’ll obtain by studying your proposition work nicely right here.
Personalize your insurance coverage gross sales emails
It’s a good concept to make use of customized emails. We’ve got already written concerning the significance of utilizing the consumer’s identify within the topic line and the greeting.
However you’ll be able to go even additional, for instance, make a customized insurance coverage quote that may consider the circumstances of the present insurance coverage coverage and by some means enhance them. Or your proposal for an insurance coverage enterprise could embody details about the corporate’s new actions.
In any case, present that you simply wrote this e-mail particularly for the client, and they’ll respect it.
Your shoppers wish to keep away from studying an e-mail by which you’ll solely promote insurance coverage. They wish to see one thing precious and important to them, like just some traces about selecting insurance coverage insurance policies in line with your standards, methods to seek the advice of an insurance coverage agent, getting free recommendation, or thrilling sources. Once you present worth, you acquire the belief of the viewers and the need to work with you additional.
(Supply: Stripo template)
Be quick and direct
Get to the purpose of your proposal and be concise. Don’t write an enormous e-mail with a number of paragraphs expressing respect and never containing data. Keep in mind that your consumer’s time is all the time restricted. They’re usually distracted. So if the recipient sees numerous textual content within the physique of the e-mail, they might not even begin studying it. It’s simpler to be concise utilizing visible modules in templates, equivalent to right here.
(Supply: Stripo template)
Remember to jot down a follow-up e-mail and post-purchase e-mail
Do not trouble the consumer together with your emails too usually, however after sending an e-mail with a proposal to resume the insurance coverage, don’t forget to ship a follow-up e-mail, for instance, a couple of days earlier than the tip of the insurance coverage if the consumer has not but decided.
If the consumer responded to your e-mail and you’ve got already made a deal, ship them a post-purchase e-mail thanking them for selecting your insurance coverage firm.
Insurance coverage e-mail templates on your inspiration
To save lots of you time in making ready your insurance coverage gross sales e-mail and to encourage you, we have now put collectively some examples of insurance coverage e-mail templates. You may select any relying in your case, add some specifics and personalization, and ship it to the consumer.
Insurance coverage renewal e-mail template for a personal consumer
Topic line: [Client name], it is time to renew your insurance coverage coverage
Hey, [Client name]!
I’m [Your name], representing the insurance coverage firm [Company name], the place to procure insurance coverage — dwelling and auto insurance policies in July 2023.
Your insurance coverage coverage [Name and number] must be renewed in [XX days/weeks]. As your trusted insurance coverage agent, I need you to have insurance coverage protection to guard your property and automobile.
To resume your coverage in just some minutes, click on the hyperlink beneath or give me a name at [Phone number].
Please be at liberty to ask any questions or considerations about your protection. I’m right here that will help you.
Quick renewal e-mail template for insurance coverage brokers
Topic line: [Client name] 30 days left till your life insurance coverage expires
Expensive [Client name],
We’ve got but to debate renewing your coverage, which can expire in 30 days. I’ll fortunately meet with you and provide new life insurance coverage insurance policies with enticing protection circumstances.
Please give me a name when you will have time to debate.
Renewal insurance coverage e-mail template with coverage circumstances renew
Topic line: [Client name], choose your new auto insurance coverage phrases
On July 2023, you will have to resume your automobile insurance coverage. Earlier than you do, I wish to provide help to get the most effective deal potential.
Our insurance coverage firm [Company name] cares about you as our valued buyer, so because you final renewed your insurance coverage coverage, we have now made vital modifications:
- added protection choices;
- developed aggressive quotes;
- provide extra privileges for our common clients.
We all the time take into consideration your pursuits, so we have now thought by way of all of the choices to guard you. Allow us to take care of your automobile insurance coverage wants, and you’ll get time for extra necessary issues like household, buddies, and work!
If you need to seek the advice of about renewing your coverage and selecting the best protection, please name me at [Phone number].
Coverage replace e-mail template
Topic line: [Client name], verify the phrases of your insurance coverage coverage
Hey, [Client name]
I’ve excellent news for all our clients from [Company name]’s insurance coverage firm.
Beginning March 1, 2023, all current insurance coverage insurance policies have been up to date — we have now added catastrophe protection areas and elevated the variety of funds to our clients.
We are going to reply any questions concerning protection, coverage standing, or the power to resume your coverage simply.
Enterprise insurance coverage replace template
Topic line: How about renewing what you are promoting insurance coverage?
Hey, [Client name]
That is your insurance coverage agent [Your name]. How was what you are promoting 12 months? I hope you might be profitable in all the things.
We all know you will have one thing to be pleased with this 12 months — you will have change into among the finest in your business, acquired recognition from the enterprise neighborhood, and opened a brand new enterprise. Congratulations!
Your small business insurance coverage coverage will quickly expire on July 15, 2023, and should be renewed. We are able to simply prolong the protection in case you are nonetheless happy with it. Moreover, I’m attaching a reality sheet so that you can seek advice from as you get extra insurance coverage quotes for what you are promoting.
Do you will have time to fulfill and chat this week?
Take note of making ready renewal emails on your current clients, and they’ll fortunately proceed to work with you and can be glad about your concern. To hurry up the e-mail advertising and marketing course of, take insurance coverage e-mail templates from Stripo or create your personal templates in our drag-n-drop editor. Use all the following pointers and ready-made e-mail templates to get extra clients.
Create renewal insurance coverage emails with Stripo