The variations between Google Analytics 4 (GA4) versus Common Analytics (UA)
3 min read
For these of you which might be used to Common Analytics (UA) you’ll have seen that Google Analytics 4 (GA4) is radically completely different.
Google Analytics 4 works very in a different way from its predecessor. Though it comes with many new options, it has additionally suffered some criticism for perceived bugs and lacking some options from Common Analytics. This weblog will speak about the primary key variations between Google Analytics 4 and Common Analytics.
When will Common Analytics be deprecated?
Google has introduced that Common Analytics will cease processing hits on July 1st, 2023 for normal UA properties.
Completely different Measuring Fashions
There are vital variations between how interactions are captured in Common Analytics and Google Analytics 4.
Common Analytics makes use of a session/pageview measurement, whereas Google Analytics 4 makes use of an occasion/parameter mannequin. Interactions are recorded as occasions. Subsequently all Common Analytics hit sorts change into occasions in Google Analytics 4.
You will need to word that occasions are usually not a brand new factor by way of Google Analytics. In addition they appeared in Common Analytics. In Common Analytics every occasion would have an related class, motion, and label. These not exist in Google Analytics 4. The occasions in Google Analytics 4 have occasion parameters which might be extra items of details about the motion (occasion) a person took. A lot of the occasion parameters are despatched mechanically, akin to page_title. There’s the choice so as to add extra occasions when wanted.
As the information fashions are very completely different in Google Analytics 4 in comparison with Common Analytics, Google recommends that you just implement new logic when establishing Google Analytics 4.
Elimination of Month-to-month Hit Limits
Common Analytics had a month-to-month restrict of 10 million hits. With Google Analytics 4 we have now seen the removing of month-to-month hit limits. Google Analytics 4 does have a restrict on the variety of completely different occasions that may be captured (500).
Free Connection to BigQuery
Lastly now you can have a free connection to BigQuery. Beforehand solely GA360 prospects have been capable of entry BigQuery freed from cost, and this was a serious distinction between the free and paid variations of Google Analytics.
When you have not used BigQuery earlier than it is best to attempt it out because it permits very massive and sophisticated information units to be queried extraordinarily swiftly. Through the use of Massive Question it takes the information out of Google Analytics and lets you offers you the power to analyse it with out the difficulty of sampling.
Last Ideas
As could be seen from the above there are lots of variations between Google Analytics 4 and Common Analytics. Right here at Koozai we suggest that you just perceive it totally earlier than you turn over fully. We additionally suggest creating a brand new property to run alongside Common Analytics. If you need to seek out out extra about Google Analytics 4 try our newbie’s information to GA4.
