On website in Denmark: Behind the scenes with Veo

This yr, I’ve spent a whole lot of time on the street, assembly with clients and capturing their tales for Now Go Construct. At this time, we’re releasing one in every of my favourite episodes, which options Veo, a sports activities expertise startup based mostly in Denmark. And whereas I might spend a complete submit on their historical past or their tech stack, I need to do one thing a bit completely different. I need to give attention to what occurs behind the scenes.

An amazing quantity of effort goes into creating every episode of Now Go Construct. From buyer analysis, to pre-production, to filming, to post-production, the method spans months. Take for instance, interviews. We spend hours upon hours (typically a full week) interviewing clients and gathering B-roll simply to provide a single 20-minute episode. It’s an unbelievable quantity of labor, however work I discover fascinating, as a result of I’m consistently studying how our clients are utilizing expertise to unravel onerous issues. However what occurs to the remainder of the footage?

Quite a lot of what we movie is left on the reducing room flooring. Veo is an ideal instance. I had a chance to sit down with two of the co-founders, Keld and Henrik, for practically 90-minutes. We mentioned all the things from the overwhelming work it takes to get a startup off the bottom to the challenges they’ve confronted constructing their very own {hardware}. However a whole lot of this didn’t make it into the episode. So, I’d wish to share a little bit of that dialog with you now (and don’t fear, now we have trimmed it all the way down to 15-minutes).

In some ways, Veo embodies the leadership principles we maintain true at Amazon, like “Invent and Simplify”, and “Are Proper, A Lot”. They work backwards from the shopper, and drive their selections with knowledge. It’s a useful lesson for startups and younger companies alike.

It was an absolute pleasure to fulfill Keld, Henrik, and all the fantastic folks at Veo. I hope you take pleasure in the latest episode as a lot as I loved filming it. Now, go construct!