
This text will exhibit the direct hyperlinks between completely different cell scaling points,
technical structure and groups. At Thoughtworks we work with many giant enterprises
every presenting completely different issues and necessities when scaling their cell presence.
We determine two frequent issues seen in giant enterprise cell app growth:
- A gradual lengthening of the time it takes to introduce new options to a
market app - Inside characteristic disparity arising from an absence of compatibility/reusability
between in-house
market apps
This text charts the journey one in every of our purchasers took when making an attempt to deal with these
points. We inform the story of how their organisation had prior to now, gravitated in the direction of
right options, however was not capable of see the anticipated advantages attributable to a
misunderstanding of how these options have been intrinsically
linked.
We develop this statement by recounting how the identical organisation was capable of obtain a
60% discount in common cycle time, an 18 fold enchancment in growth prices and an
80% discount in group startup prices by shifting their team topologies to match a
modular structure whereas on the identical time, investing within the developer
expertise.
Recognising the Indicators
Regardless of the perfect of intentions, software program typically deteriorates over time, each in
high quality and efficiency. Options take longer to get to market, service outages
turn into extra extreme and take longer to resolve, with the frequent consequence that these
engaged on the product turn into pissed off and disenfranchised. A few of this may be
attributed to code and its upkeep. Nevertheless, putting the blame solely on code
high quality feels naive for what’s a multifaceted concern. Deterioration tends to develop
over time by way of a fancy interaction of product choices, Conway’s legislation, technical
debt and stationary structure.
At this level, it appears logical to introduce the organisation this text relies
round. Very a lot a big enterprise, this enterprise had been experiencing a gradual
lengthening of the time it took to introduce new options into their retail
cell software.
As a starter, the organisation had appropriately attributed the friction they have been
experiencing to elevated complexity as their app grew- their current growth
group struggled so as to add options that remained coherent and in step with the
current performance. Their preliminary response to this had been to ‘simply add extra
builders’; and this did work to some extent for them. Nevertheless, ultimately it grew to become
obvious that including extra individuals comes on the expense of extra strained communication
as their technical leaders began to really feel the elevated coordination overhead.
Therefore the ‘two
pizza’ rule promoted at Amazon: any group ought to be sufficiently small to be fed by two
pizzas. The speculation goes that by proscribing how large a group can turn into, you keep away from the
scenario the place communication administration takes extra time than precise worth creation.
That is sound principle and has served Amazon properly. Nevertheless, when contemplating an
current group that has merely grown too large, there’s a tendency in the direction of ‘cargo
culting’ Amazon’s instance to attempt to ease that burden…
Limiting Cognitive Load
Certainly, the organisation was no exception to this rule: Their as soon as small monolith had
turn into more and more profitable however was additionally unable to duplicate the required charge of
success because it grew in options, duties and group members. With looming
characteristic supply deadlines and the prospect of a number of model markets on the
horizon, they responded by splitting their current groups into a number of smaller,
linked sub-squads – every group remoted, managing a person market (regardless of
comparable buyer journeys).
This in actual fact, made issues worse for them, because it shifted the communication tax from
their tech management to the precise group itself, whereas easing none of their
increasing contextual load. Realizing that communication and coordination was sapping
an rising period of time from these tasked with precise worth creation, our
preliminary suggestion concerned the thought of ‘cognitive
load
limitation’ outlined by Skelton & Pais (2019). This includes the
separation of groups throughout singular advanced or sophisticated domains. These seams
inside software program can be utilized to formulate the aforementioned ‘two pizza sized groups’
round. The result’s a lot much less overhead for every group: Motivation rises, the
mission assertion is clearer, whereas communication and context switching are shrunk
all the way down to a single shared focus. This was in principle a fantastic answer to our consumer’s
downside, however can truly be deceptive when thought-about in isolation. The advantages
from cognitive load limitation can solely really be realised if an software’s area
boundaries are really properly outlined and persistently revered contained in the code.
Area Pushed Self-discipline
Area
Pushed
Design (DDD) is beneficial for organising advanced logic into manageable teams
and defining a typical language or mannequin for every. Nevertheless, breaking up an
software into domains is just a part of an ongoing course of. Conserving tight management
of the
bounded context is as essential as defining the domains themselves.
Analyzing our consumer’s software’s code we encountered the frequent entice of a transparent
preliminary funding defining and organising area duties appropriately, solely
to have began to erode that self-discipline because the app grew. Anecdotal proof from
stakeholders instructed that perpetually busy groups taking shortcuts pushed by
pressing product
necessities had turn into the norm for the group. This in flip had contributed
to a progressive slowing of worth supply as a result of accumulation of technical
debt. This was highlighted additional nonetheless by a measurable downtrend within the
software’s Four
Key Metrics because it grew to become tougher to launch code and more durable to debug
points.
Additional warning indicators of a poorly managed bounded context have been found by way of
frequent code evaluation instruments. We discovered a codebase that had grown to turn into tightly
coupled and missing in cohesion. Extremely
coupled
code is troublesome to alter with out affecting different elements of your system.
Code with low cohesion has many duties and considerations that don’t match inside
its remit, making it obscure its function. Each these points had been
exacerbated over time because the complexity of every area inside our consumer’s app had
grown. Different indications got here with reference once more to cognitive load. Unclear
boundaries or dependencies between domains within the software meant that when a
change was made to at least one, it might possible involuntarily have an effect on others. We observed that
due to this, growth groups wanted information of a number of domains to resolve
something which may break, rising cognitive load. For the organisation,
implementing rigorous management of every domain-bounded context was a progressive step
ahead in guaranteeing information and duty lay in the identical place. This
resulted in a limitation of the ‘blast radius’ of any adjustments, each within the quantity of
work and information required. As well as, bringing in tighter controls within the
accruing and addressing of technical debt ensured that any brief time period
‘domain-bleeds’ might be rejected or rectified earlier than they may develop
One other metric that was lacking from the organisation’s cell functions was optionality
of reuse. As talked about earlier, there have been a number of current, mature model
market functions. Function parity throughout these functions was low and a
willingness to unify right into a single cell app was troublesome attributable to a want for
particular person market autonomy. Tight coupling throughout the system had lowered the power
to reuse domains elsewhere: Having to transplant most of an current cell app simply
to reuse one area in one other market introduced with it excessive integration and ongoing
administration prices. Our utilisation of correct domain-bounded context management was a
good first step to modularity by discouraging direct dependencies on different domains.
However as we discovered was not the one motion we would have liked to take.
Domains that Transcend Apps
Situation 1 – ‘The Tidy Monolith’
When considered as a single software in
isolation, merely splitting the app into
domains, assigning a group, and managing their coupling (in order to not breach
their bounded contexts) works very properly. Take the instance of a characteristic request
to a person software:

The
characteristic request is handed to the app squads that personal the related area. Our
strict
bounded context signifies that the blast radius of our change is contained inside
itself, that means our characteristic could be constructed, examined and even deployed with out
having to
change one other a part of our software. We velocity up our time to market and permit
a number of options to be developed concurrently in isolation. Nice!
Certainly, this labored properly in a singular market context. Nevertheless as quickly as we
tried to deal with our second scaling problem- market characteristic disparity arising
from an absence of reusability – we began to run into issues.
Situation 2 – ‘The Subsequent Market Alternative’
The following step for the group on its quest for modularity of domains was to
obtain fast growth financial savings by transplanting elements of the ‘tidy monolith’
into an current market software. This concerned the creation of a typical
framework (features of which we contact on later) that allowed
functionalities/domains to be reused in a cell software exterior its origin.
To higher illustrate our methodology, the instance under reveals two market
functions, one within the UK, the opposite, a brand new app primarily based out of the US. Our US
primarily based software group has determined that along with their US particular domains
they wish to make use of each the Loyalty Factors and Checkout domains as
a part of their software and have imported them.

For the organisation, this appeared to imply an order of magnitude growth
saving for his or her market groups vs their conventional behaviour of rewriting area
performance. Nevertheless, this was not the top of the story- In our haste to maneuver
in the direction of modularity, we had didn’t have in mind the prevailing
communication buildings of the organisation that in the end dictated the
precedence of labor. Creating our earlier instance as a way to clarify: After
utilizing the domains in their very own market the US group had an thought for a brand new characteristic
in one in every of their imported domains. They don’t personal or have the context of that
area so that they contact the UK software group and submit a characteristic request. The
UK group accepts the request and maintains that it feels like “a fantastic thought”,
solely they’re presently “coping with requests from UK primarily based stakeholders”
so it is unclear when they are going to be capable of get to the work…

We discovered that this battle of curiosity in prioritising area performance
limits the quantity of reuse a shopper of shared performance might count on –
this was evident with market groups changing into pissed off on the lack of progress
from imported domains. We theorized numerous options to the issue: The
consuming group might maybe fork their very own model of the area and
orchestrate a group round it. Nevertheless, as we knew already, studying/proudly owning an
complete area so as to add a small quantity of performance is inefficient, and
diverging additionally creates issues for any future sharing of upgrades or characteristic
parity between markets. Another choice we appeared into was contributions by way of pull
request. Nevertheless this imposed its personal cognitive load on the contributing group –
forcing them to work in a second codebase, whereas nonetheless relying on assist on
cross group contributions from the first area group. For instance, it was
unclear whether or not the area group would have sufficient time between their very own
market’s characteristic growth to supply architectural steering or PR opinions.
Situation 3 – ‘Market Agnostic Domains’
Clearly the issue lay with how our groups have been organised. Conway’s
legislation is the statement that an organisation will design its enterprise
techniques to reflect its personal communication construction. Our earlier examples
describe a state of affairs whereby performance is, from a technical standpoint
modularised,
nevertheless
from an
possession standpoint continues to be monolithic: “Loyalty Factors was created
initially
for the UK software so it belongs to that group”. One potential
response to that is described within the Inverse
Conway Maneuver. This includes altering the construction of growth groups
in order that they permit the chosen technical structure to emerge.
Within the under instance we advance from our earlier state of affairs and make the
structural adjustments to our groups to reflect the modular structure we had
beforehand. Domains are abstracted from a particular cell app and as a substitute are
autonomous growth groups themselves. After we did this, we observed
relationships modified between the app groups as they not had a dependency
on performance between markets. Of their place we discovered new relationships
forming that have been higher described when it comes to shopper and supplier. Our area
groups supplied the performance to their market clients who in flip consumed
them and fed again new characteristic requests to higher develop the area product.

The principle benefit this restructuring has over our earlier iteration is the
clarification of focus. Earlier we described a battle of curiosity that
occurred when a market made a request to alter a website originating from inside
one other market. Abstracting a website from its market modified the main focus from
constructing any performance solely for the good thing about the market, to a extra
holistic mission of constructing performance that meets the wants of its
customers. Success grew to become measured each in shopper uptake and the way it was
acquired by the top consumer. Any new performance was reviewed solely on the
quantity of worth it delivered to the area and its customers total.
Deal with Developer Expertise to Help Modularity
Recapping, the organisation now had a topological construction that supported modularity
of parts throughout markets. Autonomous groups have been assigned domains to personal and
develop. Market apps have been simplified to configuration containers. In idea, this
all is sensible – we will plot how suggestions flows from shopper to supplier fairly
simply. We are able to additionally make excessive degree utopian assumptions like: “All domains are
independently developed/deployed” or “Shoppers
‘simply’ pull in no matter reusable domains they want to type an software”.
In apply,
nevertheless, we discovered that these are troublesome technical issues to resolve. For instance,
how
do you keep a degree of UX/model consistency throughout autonomous area groups? How
do
you allow cell app growth if you find yourself solely liable for a part of an
total
software? How do you enable discoverability of domains? Testability? Compatibility
throughout markets? Fixing these issues is completely doable, however imposes its personal
cognitive load, a duty that in our present construction didn’t have any
clear
proprietor. So we made one!
A Area to Resolve Central Issues
Our new area was categorised as ‘the platform’. The platform was
basically an all encompassing time period we used to explain tooling and steering
that enabled our groups to ship independently inside the chosen structure.
Our new area group maintains the supplier/shopper relationship we’ve seen
already, and is liable for enhancing the developer expertise for groups
that construct their apps and domains inside the platform. We hypothesised {that a}
stronger developer expertise will assist drive adoption of our new structure.
However ‘Developer Expertise’ (DX) is sort of a non-specific time period so we thought it
essential to outline what was required for our new group to ship a very good one. We
granularised the DX area all the way down to a set of mandatory capabilities – the primary
being, Environment friendly Bootstrapping.
With any frequent framework there’s an inevitable studying curve. A superb developer
expertise goals to scale back the severity of that curve the place doable. Wise
defaults and starter kits are a non-autocratic manner of lowering the friction felt
when onboarding. Some examples we outlined for our platform area:
We Promise that:
- It is possible for you to to rapidly generate a brand new area
with all related cell
dependencies, frequent UI/UX, Telemetry and CI/CD infrastructure in a single
command- It is possible for you to to construct, take a look at and run your area
independently
Your area will run the identical manner when bundled into an app because it does
independently”
Word that these guarantees describe components of a self-service expertise inside a
developer productiveness platform. We due to this fact noticed an efficient
developer
platform as one which allowed groups that have been centered round end-user
performance to focus on their mission relatively than preventing their manner
by way of a seemingly infinite checklist of unproductive
duties.
The second mandatory functionality we recognized for the platform area was Technical
Structure as a Service. Within the organisation, architectural features additionally
adopted Conway’s legislation and because of this the duty for structure
choices was concentrated in a separate silo, disconnected from the groups
needing the steering. Our autonomous groups, whereas capable of make their very own
choices, tended to want some side of ‘technical shepherding’ to align on
ideas, patterns and organisational governance. After we extrapolated these
necessities into an on demand service we created one thing that appears like:
We Promise that:
- The most effective apply we offer shall be accompanied
with examples which you can
use or precise steps you possibly can take- we’ll keep an total
image of area utilization per app and when wanted,
orchestrate collaboration throughout verticals- The trail to
manufacturing shall be seen and proper- We are going to work with you”
Word that these guarantees describe a servant
management relationship to the groups, recognizing that everybody is
liable for the structure. That is in distinction to what some may
describe as command and management architectural governance insurance policies.
One final level on the Platform Area, and one value revisiting from the
earlier instance. In our expertise, a profitable platform group is one that’s
deeply ingrained with their buyer’s wants. In Toyota lean manufacturing, “Genchi Genbutsu” roughly interprets to “Go
and see for your self”. The thought being that by visiting the supply of the
downside and seeing it for your self, solely then can you understand how to repair it. We
discovered {that a} group with the main focus of enhancing developer expertise should be
capable of empathise with builders that use their product to really perceive
their wants. After we first created the platform group, we didn’t give this
precept the main focus it deserved, solely to see our autonomous groups discover their very own
manner. This in the end induced duplication of efforts, incompatibilities and an absence
of perception within the structure that took time to rectify.
The Outcomes
We’ve advised the story about how we modularised a cell app, however how profitable was it
over time? Acquiring empirical proof could be troublesome. In our expertise, having
a legacy app and a newly architected app inside the identical organisation utilizing the identical
domains with supply metrics for each is a state of affairs that doesn’t come round too
typically. Nevertheless fortunately for us on this occasion, the organisation was giant sufficient to
be transitioning one software at a time. For these outcomes, we examine two
functionally comparable retail apps. One legacy with excessive coupling and low cohesion
albeit with a extremely productive and mature growth group (“Legacy monolith”). The
different, the results of the modular refactoring train we described beforehand – a
properly outlined and managed bounded context however with ‘newer’ particular person area groups
supporting (“Area-bounded Context App”). Cycle time is an efficient measure right here
because it represents the time taken to ‘make’ a change within the code and excludes pushing
an app to the store- A variable size course of that App kind has no bearing on.
Cellular App Kind | Cycle Time |
---|---|
Legacy Monolith | 17 days |
Area Bounded Context (Avg) | 10.3 days |
Even when cycle time was averaged throughout all area groups in our second app we noticed a
important uplift versus the Legacy App with a much less skilled group.
Our second comparability considerations optionality of re-use, or lack thereof. On this
state of affairs we look at the identical two cell apps within the organisation. Once more, we examine
one requiring current area performance (with no selection however to jot down it
themselves) with our modular app (capable of plug and play an current area). We
ignore the frequent steps on the trail to manufacturing since they don’t have any affect on what
we’re measuring. As a substitute, we deal with the features inside the management of the
growth group and measure our growth course of from pre-production ‘product
log out’ to dev-complete for a single growth pair working with a designer
full-time.
Integration Kind | Avg Improvement Time |
---|---|
Non-modular | 90 days |
Modular | 5 days |
The dramatically completely different figures above present the ability of a modular structure in
a setting that has a enterprise want for it.
As an apart, it’s value mentioning that these exterior elements we’ve excluded
also needs to be measured. Optimising your growth efficiency might reveal different
bottlenecks in your total course of. For instance, if it takes 6 months to create a
launch, and governance takes 1 month to approve, then governance is a relatively
small a part of the method. But when the event timeline could be improved to five
days, and it nonetheless takes 1 month to approve, then compliance
might turn into the subsequent bottleneck to optimise.
One different benefit not represented within the outcomes above is the impact a group
organised round a website has on integration actions. We discovered autonomous
area groups naturally seconding themselves into market software groups in an
try and expedite the exercise. This, we imagine, stems from the shift in focus of
a website squad whereby success of its area product is derived from its adoption.
We found two concentric suggestions loops which affect the speed of adoption. The
outer, a very good integration expertise from the patron of the area (i.e. the app
container). This can be a developer-centric suggestions loop, measured by how simply the
shopper might configure and implement the area as a part of their total
brand-specific product providing. The internal, a very good finish consumer expertise – how properly
the general journey (together with the built-in area) is acquired by the patron’s
market buyer. A poor shopper expertise impacts adoption and in the end dangers
insulating the area group from the precise customers of the aptitude. We discovered that
area groups which collaborate carefully with shopper groups, and which have direct
entry to the top customers have the quickest suggestions loops and consequently have been the
most profitable.
The ultimate comparability value mentioning is one derived from our Platform area.
Beginning a brand new piece of area performance is a time consuming exercise and provides
to the general growth value for performance. As talked about earlier, the
platform group goals to scale back this time by figuring out the ache factors within the course of
and optimising them – enhancing the developer expertise. After we utilized this mannequin
to area groups inside our modular structure we discovered an over 80% discount in
startup prices per group. A pair might obtain in a day actions that had
been estimated for the primary week of group growth!
Limitations
By now it’s best to have fairly a rosy image of the advantages of a modular structure
on cell. However earlier than taking a sledgehammer to your ailing monolithic app, it is
value taking into account the restrictions of those approaches. Firstly, and certainly most
importantly, an architectural shift reminiscent of this takes quite a lot of ongoing time and
effort. It ought to solely be used to resolve critical current enterprise issues
round velocity to market. Secondly, giving autonomy to area groups could be each a
blessing and a curse. Our platform squad can present frequent implementations within the
type of smart defaults however in the end the alternatives are with the groups themselves.
Naturally, coalescing on platform necessities reminiscent of frequent UI/UX is within the
curiosity of the area squads in the event that they want to be included/accepted right into a market
app. Nevertheless, managing bloat from comparable inner dependencies or eclectic
design
patterns is hard. Ignoring this downside and permitting the general app to
develop uncontrolled is a recipe for poor efficiency within the arms of the shopper.
Once more, we discovered that funding in technical management, along side sturdy
guardrails and pointers helps to mitigate this downside by offering
structure/design oversight, steering and above all communication.
Abstract
To recap, initially of this text we recognized two important supply
issues exhibited in an organisation with a multi app technique. A lengthening of
the time it took to introduce new options into manufacturing and an rising
characteristic
disparity between different comparable in home functions. We demonstrated that
the answer to those issues lies not in a single technique round technical
structure, group construction or technical debt, however in a concurrently evolving
composite of all these features. We began by demonstrating how evolving group
buildings to assist the specified modular and domain-centric structure improves
cognitive and contextual load, whereas affording groups the autonomy to develop
independently of others. We confirmed how a pure development to this was the
elevation of groups and domains to be agnostic of their originating
software/market, and the way this mitigated the consequences of Conway’s legislation inherent with
an software monolith. We noticed that this modification allowed a shopper/supplier
relationship to naturally happen. The ultimate synchronous shift we undertook was the
identification and funding within the ‘platform’ area to resolve central issues
that we noticed as a consequence of decoupling groups and domains.
Placing all these features collectively, we have been capable of exhibit a 60% discount in
cycle time averaged throughout all modular domains in a market software. We additionally
noticed an 18 fold enchancment in growth value when integrating modular
domains to a market app relatively than writing from scratch. Moreover, the deal with
engineering effectiveness allowed our modular structure to flourish as a result of 80%
discount
in startup prices for brand spanking new domains and the continued assist the ‘platform group’
supplied. In real-terms for our consumer, these financial savings meant having the ability to capitalise
on market alternatives that have been beforehand thought-about far too low in ROI to
justify the trouble – alternatives that for years had been the uncontested domains
of their opponents.
The important thing takeaway is {that a} modular structure intrinsically linked to groups could be
extremely helpful to an organisation underneath the appropriate circumstances. Whereas the
outcomes from our time with the highlighted organisation have been glorious, they have been
particular to this particular person case. Take time to know your personal panorama, look
for the indicators and antipatterns earlier than taking motion. As well as, don’t
underestimate the upfront and ongoing effort it takes to convey an ecosystem like
that which we’ve described collectively. An ailing thought-about effort will greater than
possible trigger extra issues than it solves. However, by accepting that your scenario
shall be distinctive in scope and thus resisting the pull of the ‘cargo cult’: Specializing in
empathy, autonomy and features of communication that allow the structure on the
identical time, then there’s each cause you may replicate the successes we’ve
seen.