This has change into type of a convention for us to seek for the perfect electronic mail advertising campaigns to encourage you. This yr we showcase 22 nominations in electronic mail advertising. Examine them out!
1. The brightest electronic mail banner award — KILLSTAR
It is important to make your electronic mail advertising campaigns colourful and distinctive to draw recipients. The extra eye-catching your banner seems, the upper the click-through fee. Such banners look wonderful and seize subscribers’ consideration very quickly. Similar to the KILLSTAR’s banner.
2. Probably the most noticeable header award — MarketingProfs
Identification is a vital a part of your advertising technique. Create a vibrant and visual header to assist your electronic mail recipients bear in mind who delivered the dear content material to their inbox. What are your ideas on the MarketingProfs one? Certainly will not go unnoticed, proper?
3. The funniest footer award — Actually Good Emails
A copyright discover, contact info, a hyperlink to a privateness coverage, your social media accounts, and the “Unsubscribe” hyperlink are frequent components that you will discover within the footer of virtually any electronic mail. It is a timeless traditional. However what occurs should you spice it up a bit? Actually Good Emails is aware of learn how to make the e-mail footer amusing and memorable.
4. Probably the most informative electronic mail award — The Penny Hoarder
Who owns the data, owns the world. Sharing is caring. You may suppose we merely record some well-known sayings, however we do not :). Penny Hoarder’s electronic mail advertising marketing campaign reveals us how one can share helpful info along with your readers in an easy-to-access format.
5. The kindest electronic mail award — Life is Good
Each large and small companies ought to assist charity. There may be loads of unhappiness on this planet; remind your prospects that they will all contribute to shining a vibrant mild within the darkness. Life is Good demonstrates how one can ship essential info to your electronic mail customers and encourage them to offer to charity.
6. One of the best-animated GIF award — Adidas
Animation is a key to raised efficiency. GIFs are probably the greatest electronic mail options to draw your recipients. They can be utilized to exhibit your services or products, draw consideration to some particular presents of yours, and easily embellish your electronic mail. Adidas’s animated curtains are an incredible instance of an attention-grabbing GIF.
7. The cutest electronic mail award — JACQUEMUS
Social media advertising places a give attention to the pictures you utilize to create content material. Take a cue from JACQUEMUS’s winter marketing campaign, which featured a canine costume and a toddler cap, and take into account some cute and comfortable ideas to implement into your electronic mail advertising technique.
8. The funniest picture award — Dribbble
Your electronic mail advertising should not seem like a grumpy previous man. Your subscribers will admire a little bit of humor of their inboxes. A humorous look can even assist your electronic mail efficiency. Do not you take pleasure in Dribble’s amusing banner? We do rather a lot :).
9. Probably the most recognizable font award — The New York Instances
In a advertising electronic mail, what does the common particular person discover at first? The sender’s title, in addition to the design of the e-mail. Listed below are a number of the explanation why font customization is essential for model recognition. Will you confuse The New Your Instances font with another person? We do not suppose so.
10. One of the best invitation electronic mail award — HubSpot
In the event you run an academic, B2B, or SaaS enterprise, you will want to invite your subscribers to a webinar or occasion sooner or later. And, in an effort to do it successfully, you need to define what, the place, and whenever you intend to make it occur. As seen within the HubSpot electronic mail, it is important to current the subject briefly and embrace a transparent CTA.
11. One of the best electronic mail digest — Goodreads
A number of entrepreneurs ship weekly emails or month-to-month ones as a digest. On this electronic mail digest, Goodreads presents books of assorted genres in order that subscribers had lots to select from. Examine your prospects’ product preferences and mix them in a lovely and temporary electronic mail digest.
12. Probably the most extraordinary picture award — Disturbia
E mail advertising does not stand nonetheless. You shall amuse and have interaction your subscribers frequently. Make extraordinary content material akin to Disturbia to spice up your open charges and conversions.
13. One of the best promo electronic mail for youths — Reserved
The world’s inhabitants of kids has reached 1.9885 billion! It signifies that lots of your electronic mail subscribers are dad and mom. Cute and funky kids’s content material can enhance your electronic mail engagement. Right here is an incredible instance from Reserved.
14. One of the best knowledge visualization award — Morning Brew
E mail advertising stats is at all times a win-win technique. However who stated numbers are all about boredom? Like Morning Brew, design your knowledge electronic mail advertising marketing campaign merely, clearly, and with out pointless phrases.
15. The clearest topic line award — Udemy
We at all times emphasize how essential attention-grabbing and temporary topic strains are for the success of your electronic mail advertising campaigns. Udemy reveals a succinct and easy topic line to entice recipients to learn the complete electronic mail.
16. One of the best electronic mail format award — Outdoorsy
Design responsive electronic mail layouts to inform recipients extra about your organization or merchandise whereas avoiding lengthy reads. Take Outdoorsy’s electronic mail advertising marketing campaign for instance. The corporate used vivid visuals and a structured electronic mail format that appears wonderful on each desktop and cellular units.
17. Probably the most useful electronic mail award — Asana
E mail entrepreneurs typically use useful weblog posts to get nearer to their viewers and share academic content material. And that can undoubtedly profit your electronic mail advertising technique. Display to your purchasers that you just care about them, similar to Asana did of their electronic mail.
18. Probably the most nostalgic electronic mail award — MinaLima
Who stated electronic mail entrepreneurs needed to comply with the newest developments solely? Style repeats itself, so all earlier developments might be restored someday. So, select your favourite design from the previous and recreate it as you want. MinaLima clearly reveals that previous remains to be gold.
19. One of the best sizzling matter electronic mail award — AWeber
Whereas entrepreneurs ship weekly emails with the newest information updates, they fill their messages with the newest and up-to-date info. Did you discover the tweet or Instagram publish with numerous likes and feedback? If this content material is said to your area of interest and curiosity your viewers, you should use it and organically weave it into the e-mail marketing campaign. Try how AWeber dealt with Elon Musk’s sensational buy.
20. One of the best welcome electronic mail award — Litmus
Your target market has subscribed to your electronic mail record. Do not let incredible alternatives go you by. And, as Litmus demonstrates, start with a heat welcome, adopted by some worthwhile and attractive info that can help your prospects in navigating by way of your services or products.
21. Probably the most enticing shade mixture award — ColourPop Cosmetics
Monochrome shade palettes are nonetheless a prime development. Why not incorporate it into your electronic mail advertising campaigns? Check out how ColorPop utilized a pink shade scheme set and linked it to their new assortment.
22. One of the best CTA button award — Mailсhimp
Clear and visual call-to-action is an important a part of your electronic mail advertising marketing campaign. CTA is a “magic” button that tells your prospects what to do as an alternative of simply closing your electronic mail. Thus ensure you labored correctly on its look to make it as noticeable as Mailchimp did of their electronic mail.
Find out how to make the perfect of electronic mail advertising campaigns
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