
Used correctly, Agile is a terrific instrument. Breaking massive software program tasks into smaller, actionable items supplies an effective way for IT groups to reduce delivery risk. However when an organization is confronted with an urgency for change, or a determined have to get issues again on monitor, its decision-makers can change into weak to the parable that Agile adoption can solve everything.
Agile can cease being a useful instrument when the Agile “tail” begins to wag the corporate, main decision-makers to veto tasks that don’t match neatly inside the group’s remodeled parameters. At finest, blind adherence to a framework’s guidelines will create a stilted paperwork that demoralizes crew members, one during which conferences and ceremonies are performed for no larger objective. At worst, Agile myopia can conceal greater issues reminiscent of a scarcity of management and inventive risk-taking.
Within the absence of a structured approach to risk management, Agile practices can obfuscate bigger, underlying points reminiscent of tech debt, occlude overarching product imaginative and prescient, and lead product groups to focus solely on fast wins. Briefly, nebulous danger administration obscures big-picture, artistic options. In an Agile ecosystem, the largest danger confronted by product leaders hinges on an outdated truism: Typically it’s straightforward to lose sight of the forest once you focus an excessive amount of on the timber.
Product managers ought to foster a tolerance for risk-taking by championing bigger initiatives that don’t dovetail with an Agile framework: Advocate for creativity and a transparent and daring product imaginative and prescient to preempt the possibly inert paperwork that may accrete in a risk-averse surroundings.
It’s straightforward and tempting to place Agile on autopilot, solely doing what a specific framework says. Striving for one thing higher requires utilizing your individual initiative to place in additional work, make investments extra time, and encourage extra effort from management at each degree.
Uprooting Tech Debt: Suppose Massive
One of many first casualties of the Agile veto happens when bigger initiatives like technical debt are ignored. Technical debt is an immense and ongoing venture that may’t be solved in a single dash or dealt with in a single consumer story. To make issues harder, tech debt is an issue no person actually likes to handle: It may be difficult to explain the rationale for addressing tech debt to enterprise stakeholders who need to see speedy returns. Builders are sometimes uncomfortable estimating it; in spite of everything, figuring out technical debt could give the impression that they did their jobs poorly. What’s extra, product groups usually don’t have a well-suited place for it on their roadmap.
On a number of tasks I’ve labored on—many in e-commerce—core enterprise actions reminiscent of funds, order success, or transport had been saddled with technical debt that prevented the implementation of higher options. Burdened with a creaky infrastructure, no less than two of my purchasers selected to disregard the issue till the techniques failed, inflicting downtime and misplaced income. As soon as a system fails, whether or not it’s a chunk of software program or a automobile’s brake pads, the whole price of restore goes up exponentially.
So why does this occur? Partly as a result of the will for a predictable roadmap and easy Agile course of creates a bias towards Agile-suited actions and precludes critical discussions of larger points. Letting devotion to Agile decide enterprise goals, quite than utilizing Agile as a instrument to make enterprise goals run easily, has deleterious results on firms.
Felling the Timber: Inventive Destruction
In my expertise, firms see creativity as synonymous with danger. Actually they need the advantages that come from creativity, however doing one thing new would possibly finish in failure. An aggressively risk-averse type of Agile, when allowed to affect enterprise choices, exacerbates this drawback.
For example, I’ve been confronted a number of instances with subpar e-commerce funnels. Typically, these funnels are weighed down with both design debt or technical debt and created for an viewers or persona that has modified considerably because the product was first launched. In these circumstances, the right approach ahead can be to acknowledge the state of affairs primarily based on the info, and launch a significant UX venture to analysis new personas, craft a brand new strategy, and rebuild the funnel—briefly, to create a wholly new funnel. As a substitute, what usually occurs is minor tweaks right here and there, with a give attention to iterative enhancements to an current (extinct) funnel. This comes from the misguided seek for effectivity the place none could be had, for duties that neatly match right into a dash, and for small tasks that present fast wins.
Typically small iterations aren’t the correct strategy to fixing an issue. Within the software program trade, increments work effectively—till a disruptor comes alongside. If you end up nonetheless making incremental adjustments to a pager when Apple has already opened an iPhone manufacturing unit subsequent door, you’re focusing so exhausting on the timber that you simply’ve overpassed the forest.
An Agile Threat Administration Framework: The Path Ahead
The one antidote to anti-risk bias is to domesticate correct management that carves out house for artistic danger administration, utilizing Agile as a instrument to reduce pointless danger, not remove it.
For product managers, our job is to exhibit management on the crew degree, and assist management on the organizational degree: Work with stakeholders, product groups, and tech groups to verify they perceive and are aligned with the methods mentioned under, which can hold your product crew from veering right into a tradition of complete danger aversion.
Maintain a Clear Product Imaginative and prescient
Figuring out and accepting that danger aversion can emerge in an Agile age is already an enormous first step towards stopping it from taking root. The following step is to unravel issues attributable to a scarcity of management and possession: A product imaginative and prescient should be guided by somebody who nurtures it, defends it, and sells it internally inside the group, pushing again in opposition to rigidity and the impulse to water down a daring technique.

Ideally, the one that owns the product imaginative and prescient needs to be somebody within the C-suite, maybe a founder, who takes duty for holding the give attention to what you’re making and why—not simply how. However a product presence on the govt degree remains to be a relatively new development. The following finest case is having a vice chairman or Head of Product who has ample autonomy and authority to go in opposition to the present. If a ready-made champion of product imaginative and prescient doesn’t exist at your organization, you could have to place in some work to domesticate such an ally.
Use efficiency metrics that make the case to your priorities: A well-defined set of KPIs can incentivize motion over inertia. The folks you’re making an attempt to win over have busy schedules, so these metrics, very similar to information visualizations, needs to be few, easy, concise, and clear to anybody reviewing them within the first 30 seconds. After you have your ally, the sturdy efficiency metrics you might have supplied can even serve to arm the product chief of their efforts.
Handle Knowledge to Promote Giant Initiatives
engineering crew already understands the risks of leaving technical debt unaddressed. However after they’re armed solely with technical data, their voices could be silenced or minimized by enterprise groups that focus too narrowly on the underside line.
That is one other occasion during which having actionable information available is significant. The product supervisor, as somebody with a foot in each engineering and enterprise, can function a conduit of data, empowering the engineering crew to make its case. For instance, if a KPI reveals the necessity to enhance check protection over a given vital system, or an OKR proves usability points should be resolved inside 30 days, these focus the dialogue on technical debt. Buffeted by a necessity to enhance these metrics, the engineering crew can advocate for a technical debt venture with decision-makers. Likewise, naysayers have a a lot tougher time placing such tasks on the again burner, a preferred tactic for ignoring massive however delayable initiatives.
Nurture Creativity in a Threat-averse Setting
Creativity on a crew doesn’t simply occur, and disruption doesn’t come out of nowhere. Creativity must be nurtured and monitored by a senior decision-maker. A method this may occur is on a private degree, by making a deliberate option to carve out extra time for extra dialogue with a extra numerous set of individuals. I’ve personally had cases the place somebody from the customer-service crew or an intern in operations proposed some really revolutionary options that shocked each product and tech. However you’ll by no means hear these concepts in the event you don’t make the time to have one-on-one conversations—regardless of your framework’s generally inflexible timeboxes.
Creativity will also be nurtured at a planning degree. Spend the additional effort and time to construction epics with higher-level targets to make sure that folks aren’t constrained, even when that creates extra testing and supply challenges later.
Embracing Deliberate Change
There’s by no means an ideal time for change. In unsure instances, the risks introduced by the chance of failure change into extra acute, and corporations need to keep on with what they know. And in instances of lots, institutional momentum weighs in opposition to embracing creativity, as danger is perceived to be pointless, and corporations need to keep on with what works—even when it doesn’t truly work all that effectively.
Typically it will possibly take a disaster to tip this stability, as the established order fails to ship and the chance of change is overshadowed by the promise of alternative as a approach ahead. However you shouldn’t anticipate a state of desperation to make consequential choices. As a substitute, embrace danger as part of the event course of in good instances and dangerous, with a purpose to benefit from alternative with focus, sources, and deliberation. A product supervisor who acts as a champion of danger, and thinks huge, can seize the alternatives that come from venturing exterior the Agile ecosystem—main the way in which on artistic efforts and offering a view of the entire forest.