15 nice examples of animated GIFs in emails — Stripo.e-mail

GIFs in emails might be of nice use if you wish to showcase your product, draw customers’ consideration to sure parts, or simply barely beautify your textual content.

This text has supplied a few of the greatest e-mail gif animation examples.

Examples of animated GIFs in emails

Right here’s a compilation of one of the best examples with GIFs in emails. Every GIF in e-mail campaigns fulfills its mission.

1. Adidas

(Supply: E-mail from Adidas)

Adidas used e-mail animations to point out what shade choices they’d. Appears to be like neat and easy, but superior.

GIFs do prevent a lot of treasured house in promo emails.

2. Stripo

(Supply: E-mail from Stripo)

Animations for emails are extra than simply one thing to cheer your customers up and catch their consideration with brightness. For instance, Stripo used a GIF within the e-mail to inform concerning the product’s new options. 

3. Ghirardelli

(Supply: E-mail from Ghirardelli)

As we beforehand mentioned, you might use GIFs in emails to showcase varied merchandise. As a substitute of constructing 2-3-8 large brilliant banners, you might put all photographs of mandatory merchandise in a GIF. It is a good technique to maintain emails brief but stuffed with helpful photographs.

4. Chubbies

(Supply: E-mail from Chubbies)

Chubbies all the time finds a technique to stand out, even when it must exhibit learn how to flip their new jackets inside out. I feel it’s attention-grabbing and, on the similar time, helpful for the potential viewers.

5. Ceaselessly 21

(Supply: E-mail from Ceaselessly 21)

This an exquisite instance of Black Friday reductions. Appears to be like fashionable and intriguing! What else do it is advisable to get the shopper’s consideration?

6. CB2

(Supply: Really Good Emails)

CB2 used a enjoyable technique to promote its providers. They promote furnishings and residential decor, and through the use of this animated GIF in e-mail, they knowledgeable prospects about free delivery. The GIF meets the necessities for emails, and this humorous canine will certainly make a person who opens the e-mail smile.

7. Quartz

(Supply: Actually Good Emails)

Do you want studying? Quartz ensured you might see the guide’s content material instantly while you opened their new e-mail! Right here you will note if the font of this guide fits you, and likewise, you’ll perceive if you happen to like its content material. The buying resolution turns into simpler while you see each element of the product.

Vital: if the animation had been a bit slower, the GIF could be even higher.

8. Monica Vinader

(Supply: E-mail from Monica Vinader)

Whereas movies are confirmed to increase conversion, another truth to contemplate is that prospects don’t all the time have time to observe them. Monica Vinader discovered another and animated the image to point out each their product and the way it seems to be in actual life on the mannequin’s hand.

9. Alit

(Supply: Really Good Emails)

Alit demonstrated a good way to introduce their new product through the use of an animated GIF of their emails. Had they not used GIFs of their message as a substitute of the standard textual content, the product description would have been boring to learn. And most of their subscribers wouldn’t have seen this new wine.

Thus, you see that at some stage, it’s fairly affordable to animate textual content for a quick introduction or a guide. This may make the recipients watch your message to the top.

10. Loft

(Supply: Pinterest) 

A number of months in the past, we posted an article on learn how to create an efficient teaser e-mail marketing campaign. And GIFs play an important half in it.

11. Stripo

(Supply: E-mail from Stripo)

Timers themselves do draw customers’ consideration. However you would possibly wish to add e-mail GIF animations close to the previous to make sure customers discover the latter.

12. Lyft

(Supply: Really Good Emails)

That is how humorous Lyft portrayed its product with an electrical scooter. The animation merely and gracefully enhances the essential textual content, and you too can see the automobile itself from all sides.

13. Everlane

(Supply: E-mail from Everlane)

If you wish to draw prospects’ consideration to an issue you raised in a message, it is advisable to make sure the textual content might be seen. Animating the latter within the e-mail is sort of a assure it will likely be learn. Everlane succeeded!

14. Charity Water

(Supply: E-mail from Charity Water)

On this animated e-mail, Charity Water used GIF as a thumbnail picture to the video to make sure customers will discover the how-to video within the e-mail.

Vital:

With Stripo, you possibly can add any customized thumbnail photos to your movies.

For the guide, please seek advice from the weblog publish given beneath.

15. Chubbies

(Supply: E-mail from Chubbies)

Chubbies used this cute GIF to attract customers’ consideration to their enormous gross sales. A great different to large banners with the quantity of low cost on them.

Necessities and proposals for GIFs in emails

There are only a few of them, however they’re essential:

Dimension

The optimum picture file measurement of a GIF picture for an e-mail varies from 500 KB to 1 MB. If the GIF measurement is bigger, it could take a GIF some time to load. So, it’s endorsed to compress the file earlier than including it to the e-mail.

Pace

Do not make your animated GIFs too quick — three frames per second, max. In any other case, GIFs could cause seizures for individuals who endure from photosensitive epilepsy.

Vital:

It isn’t essential to animate whole banners. You’ll be able to “revive” just some parts of the picture. And the GIF won’t lose its magnificence.

(Supply: Really Good Emails)

Amount

Do not use multiple animated GIFs in e-mail:

• to keep away from epileptic seizures;
• to make the e-mail not that heavy and fast-loading;
• some variations of Outlook have simply began supporting GIFs. If there are greater than 3 GIFs in an e-mail, Outlook won’t animate them mechanically. It should present simply the primary body of the GIF with the play button over every of them.

Do not forget that the e-mail ought to have one essential thought, which the GIF shows. Do you wish to promote? Present the primary benefit of the product with the GIF. Wish to inform? Make your textual content stand out with an animated background.

Alt textual content

Do you know that some customers intentionally disable the show of photos and, because of this, GIFs? And typically subscribers have gradual web. Consequently, they don’t see a GIF itself, however they see the all-text. It is crucial that it precisely and concisely describes the picture’s content material.

It’s also essential so as to add alt-text for e-mail accessibility causes. You are able to do it in an e-mail builder or your email marketing software.

First body is the important thing one

As a result of some e-mail purchasers don’t help GIFs however as a substitute show solely the primary body of your GIF, which means they present GIFs as a static picture, it is necessary that the primary body delivers the primary thought of your e-mail marketing campaign.

E-mail purchasers which have help for GIFs

Main e-mail purchasers at the moment help GIF photos. Nonetheless, there are exceptions: Microsoft Outlook 2007-2016 and Home windows Telephone 7 don’t show animations; as a substitute, they present the primary body of the GIF. Design GIFs with this in thoughts — do not forget that the primary body ought to ship the primary thought of the GIF.

E-mail purchasers that help animated GIFs:

Desktop purchasers

• Lotus Notes (6, 7, 8);

• Outlook 2000-2003;

• Outlook for Mac;

• Apple Mail;

• Home windows 10 Mall;

• Outlook 365.

Webmail purchasers

• Gmail;

• G Suite;

• Yahoo!Mail;

• AOL;

• Outlook.com.

Cellular Purchasers

• iOS Mail;

• Android (native);

• Android (Gmail);

• Blackberry.

Ultimate ideas

GIFs in e-mail advertising are a technique to:

• showcase your product from completely different angles or in all its variety;

• present the methods of utilizing it;

• draw consideration to the primary thought of the e-mail;

• animate a CTA (Name To Motion) button;

• simply cheer up your shopper.

Get inventive and boost emails with brilliant animations!