10 greatest practices to create survey invitation emails — Stripo.e mail

Think about that you just wish to enhance your online business technique, and you’re filled with vitality to make it occur. You determine to begin with e mail surveys to collect your buyer suggestions, however don’t obtain any response. What appears to be the issue right here? Properly, it’s a standard scenario as the typical buyer survey response charge is about 14%, and solely massive world-famous corporations could increase this charge as much as 25%. 

On this publish, we’ll present confirmed methods to extend the conversion charge of on-line survey e mail invites and share the perfect survey e mail examples to ignite your inspiration.

We may even give you some ready-to-use templates to avoid wasting you effort and time.

10 greatest practices to ship higher survey invitation emails and improve your survey response charge

A survey e mail is a questionnaire despatched to current prospects for conducting market analysis. What number of questions must you embody? It relies on you. Fortuitously, all survey messages have related options and functions — to take a look at buyer satisfaction, so all of them are fairly alike.

To create the simplest survey reminder emails pattern and get good survey outcomes, we suggest you: 

• provide reductions;
• hold your survey quick;
• point out how lengthy it’ll take;
• make clear the expiry date;
• share the survey outcomes;
• profit from reminders;
• embed surveys in emails. 

1. Provide reductions and coupons in your survey e mail

Folks usually should not actually excited by filling surveys out. However you’ll be able to persuade them to do it by providing a reduction. Let it’s 15% OFF for the subsequent buy, or something like that. Or you can even provide them a coupon.

(Supply: E mail from MoneyWise)

2. Preserve the survey quick

Why quick? The shorter the questionnaire is, the extra probabilities your shoppers will reply to it. A great way to maintain the survey quick is to ask not more than 4 questions. Folks will find it irresistible that you just recognize their time.

If the invitee has lately skilled your merchandise or service, the preferable type right here will encompass only one query: Did you benefit from the go to? Or how doubtless are you to suggest us to your good friend?

(Supply: Actually Good Emails)

Such quick survey aka NPS present the best conversion charge. Usually, the response charge for NPS emails is about 30-40%.

If the reply is optimistic, then don’t reply to this message. But when the reply is detrimental, it might be affordable to ship an extended survey with 4-9 questions.

Generally it’s essential create an extended questionnaire with greater than 10 questions. When do it’s essential use longer surveys? For instructional applications, like online course platforms, for many who host webinars and conferences, and for many who conduct investigations, like Litmus. On this case…

3. Point out how lengthy the survey may take your prospects

If you need folks to reply your questions, it’s essential inform them how lengthy it’ll take to take action. If the survey is lengthy and should take 20 minutes, be sincere. Say it!

(Supply: E mail from Advertising Profs)

4. Let customers know when the survey might be closed

Talking of time, you should definitely point out the expiry date. Generally folks postpone filling out the varieties and wish to do it within the night later that day or on the weekend after they have some spare time. Consequently, it will likely be very nice of you to tell your shoppers how lengthy the survey is accessible. Particularly, if this can be a lengthy one.

(Supply: E mail from E mail on Acid)

Please be suggested: after the expiration date, the survey hyperlink or touchdown web page ought to inform your shoppers that the survey is over.

(Supply: E mail from Litmus)

5. Make sure to share the survey outcomes

When folks spend their time doing one thing, or after they vote for some modifications, they naturally wish to hear the outcomes. Make clear firstly of your survey e mail that you’ll share the outcomes and don’t neglect to maintain your promise.

(Supply: Actually Good Emails) 

6. Add pictures of the merchandise you’re asking survey recipients to assessment

For certain, you aren’t the one on-line retailer folks store in.

By including pictures of lately bought merchandise, you’ll remind recipients of what precisely you’re speaking about.

(Supply: E mail from Promenade.ua)

7. Ship a survey invitation reminder

I usually open an online survey with the intention to finish it. However very often I get interrupted and don’t full the survey, and naturally, by the top of the day, it slips my thoughts that I wished to do it.

(Supply: E mail from Litmus)

All the time ship a reminder if you wish to gather as many survey responses as attainable.

8. Present focused respondents your gratitude

All the time thank prospects for what they do. To begin with, to be able to be well mannered. Second of all, folks have to really feel appreciated. As a result of the truth is, by finishing the survey they did us a favor. Third of all, this fashion we allow them to know their vote has been accepted.

9. Clarify the aim of the survey

Let subscribers know you run this survey for them. After all, it’ll work provided that you actually share helpful info together with your readers. Have a look at this survey e mail instance from Neil Patel.

(Supply: E mail from Neil Patel)

And intros like “I want to know” is not going to do.

10. Embed surveys in emails

In some weblog posts of ours, we already shared the outcomes of our check:

AMP varieties, embedded in survey emails, labored 5.2 instances higher than these emails with a hyperlink to exterior varieties.

(Supply: Stripo template)

Please be suggested you can simply construct such varieties on your emails with Stripo.

Survey invitation e mail topic traces

Now that you already know for certain what substances it is best to add to your emails, it’s possible you’ll completely think about the subject line.

It’s a generally recognized undeniable fact that an email subject line is one in every of three key components that decide whether or not subscribers will open your emails.

Survey e mail topic traces are to be:

• extremely descriptive — clarify the rationale why you’re reaching out to prospects;

• customized — let customers know the questions might be a couple of explicit product merchandise they’re aware of. And deal with subscribers by their first names. In keeping with research performed by Retently, addressing by title within the survey invite topic traces will increase OR by 30%.

Examples of survey e mail topic traces 

• We wish to hear from you! — Maybelline.

• We’d love your assist! Fill out the short survey and assist us make GR higher — GetResponse.

• [SURVEY] B2B Knowledge-Pushed Advertising — Adweek.

• Please Take Our Quick Reader Survey — Sensible Ecommerce.

• Take Our Survey on Buyer Assist and Service Salaries — Hubspot.

• Assist us enhance Slack by taking this survey — Slack.

• Thanks + Fast query — Insurify.

• Please, assessment your latest buy — Taylor Sew.

• Netflix values your opinion — Netflix.

• $50 on your ideas — The Frye Firm.

• Inform us what you consider Thumbtack in 30 seconds — Thumbtack.

• Hanna, acquired a sec? Give us suggestions on… — Pinterest.

• Reminder: Marketer Happiness Report Survey — Ann Handley, MarketingProfs.

• I want your assist — Neil Patel.

• Participate in a brief survey and you possibly can win a prize — MoneyWise.

• Forza Ongoing Sentiment Survey — Xbox Analysis.

• Questions on Mailgun – are you able to assist? — Mailgun.

• Survey: What are your present enterprise challenges? — Dotdigital.

• We’d like a bit of assist with our New Yr’s decision… — E mail on Acid.

• Your Experience Requested—eleventh Annual Content Marketing Survey — Ann Handley, MarketingProfs. 

• [SURVEY] What’s Your Programmatic Technique? — Adweek.

• Assist us with a survey and you possibly can win a prize — Doug Whiteman, MoneyWise.

Vital:

Please be suggested you can set survey e mail topic traces and preheaders in Stripo.

Prime-10 survey invitation e mail copy templates 

When writing your survey e mail, attempt to be concise and persuasive. Sincerely inform the subscriber why their solutions are important to you and attempt to give them one thing good in return as a token of your appreciation. Have a look at some survey e mail examples copy.

Survey e mail 1: About buyer expertise

Topic line: Inform us about your expertise and get a bonus

Physique:

Pricey [Name],

Thanks for trusting and selecting our merchandise. We’d recognize you telling us about your shopping for expertise with us by answering a couple of questions in our survey. It is not going to take greater than 5 minutes — all solutions may be given on-line.

Your solutions will assist us perceive what’s essential to you and the way we will enhance our service. All info might be utterly confidential and anonymized, so that you be happy to reply.

Bonus for our prospects: We’ll raffle off a $100 reward voucher amongst survey members!

Greatest regards,

[Brand] group

Survey e mail 2: Well mannered reminder

Topic line: You continue to have time to take part in our survey and obtain $100

Physique:

Pricey [Name],

Final week we requested you to take part in our survey. Please take a couple of minutes to reply and assist us get higher. If you wish to however have but to have time, now’s the time.

P.S. By the way in which, we do not forget that we promised to raffle off a pleasant bonus among the many survey members. Have not you forgotten?

Thanks a lot on your consideration and participation.

Greatest regards,

[Brand] group

Survey e mail 3: Occasion impressions

Topic line: Inform us if the [Event name] was useful to you

Physique:

Pricey [Name],

We had been delighted to see you at our occasion. Please share with us how fascinating and helpful it was for you. Did you get what you anticipated from the occasion?

We have to know your opinion to make future occasions much more memorable! Give us a couple of minutes and get a ten% low cost to take part in our subsequent occasion!

Greatest regards,

[Brand] group

Survey e mail 4: NPS survey invitation (Web Promotion Rating)

Topic line: At the moment is the day you’ll be able to decide us

Physique:

Pricey [Name],

At the moment we ask you to charge your buyer expertise with us utilizing the Web Promotion Rating. We’ll ask you a couple of questions, and it is possible for you to to position how glad you’re with our work from 0 to 10.

Please share your opinion with us to tell us which areas we have to enhance sooner or later and who to reward for glorious work. It takes only some minutes.

Greatest regards,

[Brand] group

Survey e mail 5: Questions on bettering a particular facet of the enterprise

Topic line: We actually want your assist!

Physique:

Pricey [Name],

We ask you to share your opinion about [Survey topic, for example, customer service in your company]. We seen that we have to work to enhance [Pain point]. Such modifications will permit us to do our job higher, and it will likely be much more comfy so that you can resolve all points with us.

Full this 5-minute survey and get 10% off your subsequent buy in our on-line retailer!

Thanks for the time you spend to assist us — it is really a useful reward!

Greatest regards,

[Brand] group

Survey e mail 6: Participation in business analysis

Topic line: Are you additionally excited by [research topic]? Inform us why!

Physique:

Pricey [Name],

We’ve seen that [Research topic] offends lots of our subscribers. Have you ever seen any modifications in your life? Inform us what’s altering and what you’re doing in your life and enterprise.

Please fill out this quick survey with important questions in order that we will get extra up-to-date information and inform all members how our business will change sooner or later.

You’ll undoubtedly obtain a report on the outcomes with detailed analytics, suggestions, and examples.

Thanks for taking part — we’ll make our world a greater place collectively!

Greatest regards,

[Brand] group

Survey e mail 7: Gratitude for subscription and the survey

Topic line: Welcome to the board!

Physique:

Pricey [Name],

We’re glad you might have turn into part of our household and are excited by [Newsletter topics] similar to we’re. We all the time need our subscribers to have enjoyable with us and be taught probably the most up-to-date info within the business.

Please reply a couple of questions in order that our group prepares much more thrilling supplies to assist make your online business extra environment friendly and worthwhile.

And thanks once more for letting us get into your inbox!

Greatest regards,

[Brand] group

Survey e mail 8: Utilizing an embedded query

Use an embedded query within the physique of the e-mail. You possibly can embed the primary query and lead readers to the location or use embedded questions solely within the e mail.

Topic line: The quickest survey of your life!

Physique:

Pricey [Name],

At the moment we had been hoping you possibly can share your opinion about our firm in order that we all know how you can enhance. And we propose you do it in a short time — you’ll not even want to go away this e mail!

Select one of many reply choices within the type under. All you want is a mouse click on, and our e mail service will take over.

[Option 1]

[Option 2]

We’re glad you’re with us and all the time prepared to assist the group!

Greatest regards,

[Brand] group

Survey e mail 9: Сustomer satisfaction survey on the finish of a trial interval

Topic line: How was your trial interval with us? Share your impressions!

Physique:

Pricey [Name],

Wow, you’ve got been with us for nearly 30 days! We’re delighted that you just selected our service to [Key benefit]. Inform us how this trial interval was.

Reply a couple of questions in our survey in order that we will perceive for those who actually acquired to know the product or if one thing was lacking. We wish our customers to be all the time glad, ranging from the trial interval.

We’re glad you selected us and hope our acquaintance will proceed!

Greatest regards,

[Brand] group

Survey e mail 10: About visiting a retail retailer

Topic line: How was your go to to [Store name]?

Physique:

Pricey [Name],

We had been glad to see you in our retailer. We hope your go to was nice and you possibly can purchase all the things you wanted. We worth our prospects’ opinions, so please inform us your impressions.

Please fill out this quick survey about our work and assist make our companies higher, and give you probably the most thrilling merchandise sooner or later. You’ll spend only some minutes and obtain our infinite gratitude on your response.

We’re ready for you in our shops and getting ready a pleasant bonus for finishing our survey!

Greatest regards,

[Brand] group

Methods to make a survey invitation e mail

There are three main sorts of surveys in emails:

1. Embedded varieties & star ranking.

2. Hyperlinks to questionnaires.

3. Photos/icons with hyperlinks to them.

1. Embedded varieties & star ranking to extend survey response charges

Advantages of embedded varieties:

• they noticeably improve survey response charges; 

• you’ll be able to see the solutions straight away;

• an AMP type reveals who responded to your e mail and the way precisely customers rated your companies.

Stripo means that you can embed Google varieties and progressive AMP varieties.

Survey e mail with star ranking 

A star ranking is the best solution to collect buyer suggestions as your subscribers don’t have to comply with any hyperlinks or reply open-ended questions. As a substitute, they’ll charge your companies immediately in an email inside one click on.

E mail shoppers that assist star ranking, each on desktop and cell gadgets:

• Gmail;

• Outlook;

• YahooMail;

• AOL;

• Samsung Mail.

The star ranking from our instance was created through the use of HTML5. On this publish, you’ll find a easy manner so as to add an AMP star ranking to your e mail.

Survey e mail with AMP varieties

AMP varieties permit recipients to charge you — your service, your merchandise, and many others. — and depart a remark immediately within the e mail.

As we mentioned above, our checks confirmed that the flexibility to fill out the shape in emails with no additional strikes elevated our response charge by 5.2 instances in comparison with hyperlinks to exterior varieties.

There are 3 ways to add AMP varieties to emails.

Method 1. By constructing open AMP Varieties from scratch with our AMP Kind Drag-n-Drop block

Customers will have the ability to share their helpful suggestions immediately in emails.

For particulars on how you can do it, please check with our “Construct AMP Varieties for Emails” weblog publish or watch our quick video.

Please be suggested that it is possible for you to to see customers’ responses in your Stripo account, the Knowledge Service part, or in your customized Knowledge Storage. You could gather responses in each locations for those who like.

Method 2. By constructing AMP Varieties with rankings with the assistance of templates

To let customers charge you in emails, it’s essential:

• open this template in your Stripo account;
• create a brand new Knowledge Service as proven right here and duplicate its URL;
• open the shape’s code by clicking the AMP HTML icon within the template;
• substitute the underlined survey hyperlink with the URL to Knowledge Service you’ve got simply created; 

• if you wish to see the title and e mail deal with of the respondent, please embed the code given under between the </label> and <br> traces within the type code within the survey template.

<enter kind="hidden" title="e mail" hidden worth="%EMAIL|%">

Method 3. By utilizing prebuilt AMP survey modules

You let customers charge and remark in your companies immediately within the e mail.

We have ready 10 modules that can assist you simply gather NPS buyer suggestions.

Their design and content material differ. However every of them has a handbook the place we clarify how you can use it.

To gather NPS with the assistance of those modules, it’s essential:

• go to the “Modules” part;

• within the “Pre-built” tab, click on on the “Filter” icon to view the NPS AMP Modules;

• select the one you want and pull it into your template;

• customise the module in response to your tastes and desires;

• create a brand new Knowledge Service (endpoint) to attach it to your e mail for storing customers’ survey responses;

• copy its URL;
• paste it within the module code;

• substitute the worth given within the “Citation marks” with the E mail Handle merge tags offered by your ESP. For those who do that, you’ll know who precisely rated you and shared buyer suggestions within the e mail;

• take away the “Person Guide Information” half from the module earlier than you ship out the e-mail to customers;

• to verify customers’ responses, obtain the CSV file within the Knowledge Service tab in your Stripo account.

E mail shoppers that assist these varieties:

• AMP varieties work in Gmail and Yahoo on desktop and cell gadgets.
• AOL.com will assist these varieties quickly too.

Vital to notice:

All customers, who don’t see the AMP type, will see the fallback — the template we beforehand shared with you already accommodates the AMP type and a fallback survey invitation button (you’ll solely have to insert a survey hyperlink to your web site suggestions web page or a Google type).

As of this June, it’s possible you’ll gather customers’ responses in your Stripo account, or transmit them to Zapier, and even Google Spreadsheet. On this publish, we present intimately how you can activate Stripo Knowledge Storage or join your AMP varieties to your Google Drive.

Survey e mail with Google varieties

Google varieties are simple to work with. Google already has free templates you can customise and use. Apply your fonts, add pictures to the questions, or change the header background. Google even permits inserting movies into the survey. You possibly can add as many questions as you need. After getting created the survey type, export the e-mail to your ESP. Google varieties are freed from cost.

Methods to embed a Google type in emails:

• open the e-mail and with the right-click choose “examine”;

• seek for the desk align=”heart” line, copy it;

• in Stripo, pull the fundamental HTML block on to your survey e mail pattern;

• substitute the “Insert HTML code” together with your embed code.

Accomplished!

This e mail survey works effectively in: 

• Gmail;

• AOL;

• Yahoo! Mail. 

The survey is displayed correctly within the following browsers: 

• Google Chrome;

• Mozilla Firefox;

• Safari; 

• Opera. 

It really works on desktops solely.

Cellular customers and people recipients who use different e mail shoppers will see the hyperlink to the survey. They could even be directed to the Google Kind as soon as they fill out the shape and click on the “Submit” button.

2. Hyperlinks to questionnaires in e mail templates

Advantages of those questionnaires:

They’re completely web-safe since they’re represented as URLs wrapped in CTA buttons.

(Supply: E mail from Adweek)

You could construct a questionnaire both with Google type or SurveyMonkey, construct one in your web site, and even your ESP may construct one for you and give you a hyperlink.

Add these questionnaires to your emails simply as a daily hyperlink you employ in buttons.

Make certain the CTA button is noticeable and its CTA copy is obvious and convincing sufficient.

3. Photos/icons with survey hyperlinks to them

Use icons or pictures when asking customers to charge your companies.

Advantages of pictures/icons with hyperlinks:

This survey request e mail pattern reveals how imagery can be utilized for surveys.

(Supply: Publication e mail from HubSpot)

Methods to add pictures to your emails

• drag a construction with a needed variety of columns. Please be suggested you’ll be able to add as much as 8 of them with Stripo;

• pull the “Picture” block into every column;

• add pictures/icons;

• add correct hyperlinks to every icon;

• you should definitely enter Alt texts to all pictures — if pictures are blocked in an e mail consumer, customers will know what icon they’re clicking on.

Greatest time for survey emails

In keeping with SurveyMonkey, the perfect days for questionnaires are Mondays and Tuesdays. Whereas on Wednesdays and Fridays entrepreneurs are more likely to gather the bottom variety of responses.

However nonetheless, you/your ESP ought to analyze your prospects’ conduct to establish the perfect time on your survey emails.

5 survey e mail examples

I discover the survey e mail examples under fascinating sufficient. Hope they are going to be useful and provoking to you.

1. Annual report — Stripo

This e mail contained an embedded AMP type. Our recipients may share their opinion about us immediately on this e mail.

We ran an A/B check. And, as we mentioned above, the AMP type introduced us 5.2 instances extra responses than the standard hyperlink to the Google type.

2. We wish to hear your ideas — Golden State Warriors

(Supply: Really Good Emails)

This e mail is straightforward and the corporate clarified the objective of the survey within the topic line. Additionally they warned subscribers how a lot time they should full the survey, talked about the expiry date, and introduced the chance to win a prize.

3. Be part of a Miro Analysis session and get a $50 reward card! — Miro

(Supply: Really Good Emails)

The Miro group determined to go for a extra thorough method and supplied their subscribers to take part in 45-minute interviews. In alternate, the corporate rewarded members with a $50 reward card and supplied them to select a time that’s most handy for them.

4. Survey says… — Actually Good Emails

(Supply: E mail from Actually Good Emails)

Actually Good Emails shared the outcomes of the survey. Liked it as a result of just some corporations really try this.

5. Present card on your ideas on Marketing campaign Precheck? — E mail on Acid

The truth is, when an organization improves its service, it does a favor for its customers. However, it received’t damage if they provide a coupon or a present card as a reward.

(Supply: E mail from E mail on Acid)

E mail on Acid was the primary instrument to verify emails for accessibility. This characteristic made them extraordinarily helpful for all e mail entrepreneurs. Nonetheless, E mail on Acid ran a survey to ask customers for his or her opinion on what they need to enhance of their testing instrument.

Wrapping up

We’ve analyzed the perfect practices that can assist you enhance your survey emails and offered the perfect invitation survey e mail examples. We’re certain that sticking to those guidelines will enable you to attain the objective — improve the survey invitation responses. 

When you gather this info out of your customers and analyze it, you might have extra probabilities to spice up your online business and make your companies/emails extra related.

I sincerely want you the perfect of luck in your future endeavors.